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Up and Running with Google AdSense

Generate a steady stream of revenue from your website—without alienating your core audience—with Google AdSense. We will teach you how to get up and running with AdSense, and display ads that "make sense" for your website. Learn how to set up an account, place limitations on ad content, create ad units, and use advanced placement strategies and reporting. Plus, with AdSense performance reports, you'll learn how to identify ad trends, increase page views, and better tailor ad content.


Up and Running with Google AdSense

Topics include:
  • Understanding earning power and AdSense's limitations
  • Creating a Google account and linking to AdSense
  • Creating and placing ad units
  • Configuring URL channels
  • Setting up different ad styles
  • Blocking specific URLs, ad categories, and networks
  • Using performance reports
In this course, we'll look at using Google AdSense to display and earn revenue from advertisements on your website. I'll start, by showing you how to set up a Google AdSense account, using a new or existing Google account. Then, I'll show you how to use AdSense ad units to start displaying advertisements on your website. We'll see how to identify advertisement trends and maximize the performance of ads being displayed on your website using AdSense performance reports. We'll be covering all of these features plus plenty of other tools and techniques, for you to start using revenue using Google ad sense on your website or blog. Now, let's get started with Up and Running with Google AdSense.
 Using display advertising
In order to make the most out of the Google AdSense tool, it's first important to have an understanding of display advertising in general, how it works, the different ways of implementing it, and what its limitations are. At its core, display advertising is when certain areas of a website or blog are reserved and sold to advertisers for them to promote a particular product or service. The pricing and methods for determining the value of a display advertisement can differ depending on the goals of the website owner. Web ad spots can be sold for a monthly, quarterly, or annual flat rate.

They can be sold based on the number of actions a particular ad receives. For example, a website owner might get paid for an ad when a user actually clicks on the ad and submits their e-mail address for more information. This payment method generally benefits the advertiser more than the website owner. Ads can also be sold based on the number of clicks they receive. Which means an advertiser pays the publisher a certain amount of money every time a user clicks on their ad on the publisher's website. Display ads can also be sold based on the number of views, or impressions, that an advertisement receives.

This is called C-P-M, or cost per thousand impressions. Google AdSense uses both the cost per click method of determining the value of advertisements, and the cost per thousand impressions method. An impression is simply when a user navigates to a website and sees an advertisement. If a website owner has three advertisement spots on one page, when a user navigates to that page, they're actually creating three impressions for the website owner. Because three ad spots are being viewed. It's important to understand the difference between a webpage view and a webpage impression.

This method of selling display ads tends to benefit the website owner more than other methods of display ad value determination. Actually selling display ads on a website can be a tedious and time-consuming process. That is where Google AdSense comes into play. Google AdSense automatically chooses the highest paying advertisements to be displayed on a particular website to maximize the revenue that a website owner can make.

Discovering ad networks
Now that we have an understanding of the different ways that the value of display ads can be determined, it's important to understand what ad networks are. Ad networks consist of both publishers that will display advertisements on their websites, and advertisers that will pay for the ads. Publishers, within the ad network, set aside specific areas within their site for ads to be displayed from advertisers in the ad network, which is what we'll be doing with Google Adsense. In an ad network, advertisers can choose the keywords, and topics of websites that they would like their ads to be displayed on, and at the same time they also specify the maximum bid price, they're willing to pay for their ad.

For a particular ad placement location on a website, the ad network will compare the bid price from all of the advertisers that would like their ad to be displayed in the spot. That is, the advertisers that specified the keywords, categories and topics, that are in line with the offered ad position. Of all the advertisers that meet the criteria for the ad position, the one that has the highest maximum bid price set, will win the bidding contest, and their ad will be displayed in the spot on the website. In turn, the publisher earns the maximum amount possible, because the highest-bidding advertiser is awarded the ad spot.

This comparison and automatic bidding process happens for every single impression served on a website, and occurs almost instantaneously. Google AdSense consists of multiple ad networks, and therefore, does a very good job of finding the highest paying advertiser, for a particular spot on a website. It's also important to understand that the ad network, a publisher is using basically acts as a salesperson or middle man, and saves the publisher a lot of time by automatically comparing bids and offers from different advertisers.

Because of this, the ad network takes a cut of the earnings a publisher makes, by selling advertising on his or her website. Generally speaking however, the cut that an ad network takes is less than a publisher would incur, if he or she was selling advertisements directly.

1 comment:

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